Learn how search and AI visibility actually work
Everything we publish comes from client work: what we tested, what moved the numbers and what did not. No recycled listicles.
Resource sections
Fresh from the blog
Google AI Overviews: what actually changed for SEO and what to do about it
AI Overviews compress the top of the results page. Here is what we have measured across client accounts and the practical response.
The technical SEO checklist we run on every new client site
Forty checks across crawl, index, render and performance — the same list our consultants use on day one.
From keyword list to content architecture: clustering that actually gets used
Most keyword research dies in a spreadsheet. A clustering approach that maps directly to pages changes that.
Deep-dive playbooks
The Complete Guide to Technical SEO
Crawling, indexing, rendering, site architecture, performance and structured data explained from first principles.
AI SEO and Generative Engine Optimization: The Practical Guide
How AI Overviews, ChatGPT, Gemini, Claude and Perplexity retrieve information — and how to become a cited source.
Schema Markup for SEO: Types, Implementation and Validation
A practical guide to structured data that helps search engines and AI understand your pages.
Results with the receipts
+212%
Non-branded organic traffic · over 12 months
Turning organic search into the largest pipeline channel for a B2B SaaS
A comparison-led content architecture and AI recommendation strategy that made organic the leading source of qualified trials.
Read case study-91%
Duplicate URLs crawled
Recovering crawl budget and growing category revenue for a multi-brand retailer
Faceted navigation control and category authority turned a bloated catalogue into an efficient, revenue-generating organic channel.
Read case study+140%
Map pack appearances
Scaling map pack visibility across a 40-location clinic network
Location page architecture, Business Profile management and medically reviewed content built local visibility across every clinic.
Read case studyPrefer someone to do it with you?
Reading is a start. Our strategists apply these playbooks to your site and report on what moved.