AI Search
AI SEO and Generative Engine Optimization: The Practical Guide
How AI Overviews, ChatGPT, Gemini, Claude and Perplexity retrieve information — and how to become a cited source.
Rankora Research22 min read
How AI answer engines work
Most AI search systems combine a language model with retrieval — they search, read and synthesise. The pages they retrieve are heavily influenced by traditional search signals plus structure and clarity.
Content that gets cited
Direct answers, definitions, comparisons, step lists and data tables. Clear headings and strong entity signals. Corroboration from other trusted sources.
Measurement
Track prompts across engines. Record citation frequency, position and accuracy. Monitor AI referral traffic and branded search growth.
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