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Local SEO: The Complete Guide for Single and Multi-Location Businesses

Business Profile, citations, reviews and location pages — everything needed to win the map pack.

Rankora Strategy20 min read

The local ranking factors

Relevance, distance and prominence drive map pack rankings. You control relevance and prominence through profile completeness, content, citations and reviews.

Location pages

Each location needs a unique page with local content, LocalBusiness schema, embedded map and consistent NAP.

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