Case studies

Results, with the work that produced them

Every study shows the starting point, the strategy, what was actually shipped and what changed. Numbers are from Search Console and analytics, not estimates.

SaaSSeries B workflow automation platform

+212%

Non-branded organic traffic · over 12 months

Turning organic search into the largest pipeline channel for a B2B SaaS

A comparison-led content architecture and AI recommendation strategy that made organic the leading source of qualified trials.

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E-commerceMulti-brand fashion and homeware retailer

-91%

Duplicate URLs crawled

Recovering crawl budget and growing category revenue for a multi-brand retailer

Faceted navigation control and category authority turned a bloated catalogue into an efficient, revenue-generating organic channel.

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HealthcarePrivate healthcare clinic group

+140%

Map pack appearances

Scaling map pack visibility across a 40-location clinic network

Location page architecture, Business Profile management and medically reviewed content built local visibility across every clinic.

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