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What is changing in search, and what to do about it

Short on opinion, long on evidence. Every article ends with a checklist you can act on.

Google AI Overviews: what actually changed for SEO and what to do about it

AI Overviews compress the top of the results page. Here is what we have measured across client accounts and the practical response.

21 Aug 2026Read

Technical SEO12 min read

The technical SEO checklist we run on every new client site

Forty checks across crawl, index, render and performance — the same list our consultants use on day one.

14 Jul 2026Read

Content SEO8 min read

From keyword list to content architecture: clustering that actually gets used

Most keyword research dies in a spreadsheet. A clustering approach that maps directly to pages changes that.

3 Jun 2026Read

AI Search7 min read

How to audit what ChatGPT, Gemini and Claude say about your brand

A repeatable process for capturing and improving how large language models represent your company.

19 May 2026Read

Technical SEO10 min read

Site migration without the traffic cliff: a 30-point protection plan

The checklist and timeline we use to carry rankings through redesigns and replatforms.

8 Apr 2026Read

E-commerce SEO9 min read

Faceted navigation SEO: which filter combinations deserve to be indexed

A decision framework for e-commerce teams drowning in filter URLs.

12 Mar 2026Read

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