Site migration without the traffic cliff: a 30-point protection plan
The checklist and timeline we use to carry rankings through redesigns and replatforms.
Before
Benchmark everything: URLs, rankings, links, traffic by template. Map every indexed URL one-to-one.
During
Crawl staging with rendering. Validate redirects at scale. Check schema, canonicals and hreflang on the new build.
After
Monitor daily for the first two weeks, then weekly for 90 days. Compare against the benchmark by template.
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