The technical SEO checklist we run on every new client site
Forty checks across crawl, index, render and performance — the same list our consultants use on day one.
Crawl
Robots.txt sanity, sitemap coverage and freshness, crawl depth to priority pages, parameter handling and internal link distribution.
Log file analysis reveals what crawlers actually do. Most sites waste 30–60% of crawl budget on URLs that should never be crawled.
Index and render
Canonical consistency, noindex audit, JavaScript rendering checks and hreflang validation.
Test with the URL inspection tool and a JavaScript-rendering crawler. Compare raw and rendered HTML for critical content.
Performance
Core Web Vitals by template, image optimisation, font loading and third-party script audit.
Want this applied to your site?
Our team turns these principles into a prioritised roadmap. Start with a free audit or book a call.