Recovering crawl budget and growing category revenue for a multi-brand retailer
Faceted navigation control and category authority turned a bloated catalogue into an efficient, revenue-generating organic channel.
-91%
Duplicate URLs crawled
+64%
Category organic revenue
year on year
100%
Products with valid schema
99.6%
Indexation of priority pages
Where things stood
Over 4 million faceted URLs were being crawled while priority categories were indexed inconsistently. Category pages had no content, and product schema was invalid across most templates.
Organic sessions and ranking keywords
Monthly figures from Search Console and analytics across the engagement.
What we decided to do
- 01Demand-led faceted indexation rules
- 02Category page content and internal linking model
- 03Product schema remediation
- 04Discontinued product lifecycle policy
What shipped
- Reduced crawlable facet combinations by 91%
- Added category content modules to 800+ pages
- Fixed Product and Offer schema on all templates
- Introduced automated redirects for discontinued ranges
How the engagement unfolded
- 01
Months 1–2
Log analysis, crawl audit and facet rules
- 02
Months 3–5
Category content and schema fixes
- 03
Months 6–9
Lifecycle automation and measurement
Other case studies
+212%
Non-branded organic traffic · over 12 months
Turning organic search into the largest pipeline channel for a B2B SaaS
A comparison-led content architecture and AI recommendation strategy that made organic the leading source of qualified trials.
Read case study+140%
Map pack appearances
Scaling map pack visibility across a 40-location clinic network
Location page architecture, Business Profile management and medically reviewed content built local visibility across every clinic.
Read case studyWant a programme like this?
Start with a free audit of any URL, or book a strategy call and we will walk through the full picture: technical, content, authority and AI visibility.