Scaling map pack visibility across a 40-location clinic network
Location page architecture, Business Profile management and medically reviewed content built local visibility across every clinic.
+140%
Map pack appearances
+96%
Direction requests
4.2 → 4.7
Average review rating
+71%
Organic bookings
Where things stood
Location pages were near-duplicates, Business Profiles were inconsistently managed and citations contained outdated data from clinic relocations. Reviews were sparse and unanswered.
Organic sessions and ranking keywords
Monthly figures from Search Console and analytics across the engagement.
What we decided to do
- 01Unique location page template with local content modules
- 02Central Business Profile management with local input
- 03Citation audit and cleanup
- 04Review generation workflow at point of care
What shipped
- Rebuilt 40 location pages with LocalBusiness schema
- Corrected 600+ citations
- Implemented a review request system
- Published 60 medically reviewed condition guides
How the engagement unfolded
- 01
Months 1–2
Local audit and citation cleanup
- 02
Months 3–4
Location page rebuild and GBP optimisation
- 03
Months 5–8
Content, reviews and tracking
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