Guides

Playbooks you can hand to your team on Monday

Each guide is structured as a process: what to check, how to prioritise and what to ship. Paired with the tools that do the checking.

Technical25 min read

The Complete Guide to Technical SEO

Crawling, indexing, rendering, site architecture, performance and structured data explained from first principles.

1 Feb 2026Read

AI Search22 min read

AI SEO and Generative Engine Optimization: The Practical Guide

How AI Overviews, ChatGPT, Gemini, Claude and Perplexity retrieve information — and how to become a cited source.

15 Jan 2026Read

Technical18 min read

Schema Markup for SEO: Types, Implementation and Validation

A practical guide to structured data that helps search engines and AI understand your pages.

10 Dec 2025Read

Local20 min read

Local SEO: The Complete Guide for Single and Multi-Location Businesses

Business Profile, citations, reviews and location pages — everything needed to win the map pack.

5 Nov 2025Read

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