SEO strategy shaped by how your customers actually search
Ten verticals, each with its own search behaviour, compliance constraints and AI visibility opportunities. Pick yours to see the specific playbook.
Specialist playbooks for ten industries
Generic SEO leaves industry-specific revenue on the table
The fundamentals are shared. The winning moves are not.
Buyer journeys differ
A patient, a procurement lead and a homebuyer search in completely different ways. Keyword architecture has to reflect that.
Compliance shapes content
Finance, healthcare and legal sit under YMYL scrutiny and regulatory review. We build workflows that pass both.
Platforms have quirks
Shopify, MLS feeds, booking engines and LMS platforms each create their own technical SEO patterns and pitfalls.
AI engines pick sources by sector
Which sources AI answers cite varies by vertical. We track it per industry and build corroboration accordingly.
Proof across sectors
+212%
Non-branded organic traffic · over 12 months
Turning organic search into the largest pipeline channel for a B2B SaaS
A comparison-led content architecture and AI recommendation strategy that made organic the leading source of qualified trials.
Read case study-91%
Duplicate URLs crawled
Recovering crawl budget and growing category revenue for a multi-brand retailer
Faceted navigation control and category authority turned a bloated catalogue into an efficient, revenue-generating organic channel.
Read case study+140%
Map pack appearances
Scaling map pack visibility across a 40-location clinic network
Location page architecture, Business Profile management and medically reviewed content built local visibility across every clinic.
Read case studyNot sure which playbook fits?
Tell us about your business and we will map the search and AI opportunity for your specific market.